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 Creating a Need For Holidays

Do you know what you want?
Do you really know what you want, or are you just craving what the advertisers want you to.

In the past people had a clearer idea of their own likes and dislikes, today people still think they form their own personal likes and dislikes, but actually our options and what we feel we need and want in life in life is heavily influenced by the media, advertising and companies promoting their products, ie branding.

This is clearly evident everywhere you look from billboards, posters, TV ads and commercials, product slogans, music and films are among the most prominent forms of advertising, in many cases just a logo is enough for the most prominent brands for their name and product to be implanted in a persons mind.

Creating a need is vital in today’s world, a product, service, business or anything can be the best or really great but if no-body knows about it or wants it, there is no point as it will never be successful in the market place.

In the travel industry this focus on customers wanting something is the driving force behind every aspect of the industry, from flights, accommodation and tours. Taking a holiday is a great way to relax and get away from things but to be honest it’s not a do or die situation if we can’t go on holiday, in the same way that we all need food and drink to survive.

Holidays are a luxury, no matter whether you are jet setting and staying in a 5 star hotel or traveling on a budget airline and staying in a Hostel, or budget hotel its still a treat to go away that not everyone can afford, so creating in peoples mind the need to go on holiday and have time away is important to all businesses in the travel and tourism industry.

It’s also important for top cities, airlines and accommodation to all create a need for their services and what they offer in order to compete and gain business from customers. Even top cities like London and New York spend money promoting their city as a great travel destination, no matter how popular a destination is, it still needs to be promoted.

Like anything in life a persons perception is everything, if we think we need something then that is our reality, and we need it, whether its good or bad we are all influenced by many things in life. So next time your planning your holiday, buying your groceries or deciding what to eat for lunch, just take a minute to think why you are going to a certain holiday destination, buying a certain brands or craving a certain food, because of what you want or what is popular.

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