18 April 2008
The New Indian Cricket League (ICL)
The Indian Cricket League is a mix of Cricket and Bollywood, it has made Cricket trending and exciting, the adverts are catchy, top Bollywood and Indian Cricket stars have been used to promote the league, and big money has been invested to promote the league and also major international cricket players are due to participate in the up coming matches.
Some of the World’s Top Cricket players have come to Bangalore, India to Chinnaswamy Stadium, to see the opening ceremony and the first match of the Indian Cricket League, between Bangalore Royal Challenge and the Kolkata Knight Riders all matches played in the league are to follow the Twenty 20 Format. The opening ceremony saw Fireworks Extravagantly dressed dancers, stilt walkers and also American cheer leaders, cheering on the crowd and players, it was certainly not your every day start to the usual subdued Cricket Match.
This new Indian Cricket League has brought travellers and players from around the World to India and the ICL is set to change the way we view cricket. One of the Commentators of the event said, that this is a historical moment in the sport of cricket.
The Indian Cricket League created a Mini Boom in Indian Travel and Tourism and many Hostels, Hotels, bed and Breakfast, Guest Houses and Luxury 5 Star Hotels were fully booked due to the first match of the ICL.
TV rights to the matches have already generated Millions of Dollars, the Indian Cricket League may not be what a lot of Cricket Fans expect, but it may bring a whole new generation and demographic to enjoy the game of Cricket.
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