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24 April 2008

Key to E-Commerce Success - Online Bookings Success - News

Engaging with the Customers is the Key to Success in E-booking Travel, Hostels and Hotels Business

The way forward for online Hostels and Hotels Booking websites, is no longer just to sell 1000’s of beds and rooms to their customers for their next Holiday or weekend break, but to engage with the customers.

“Engage with your customers” is the Buzz phrase in the travel, hostel and hotel industry at the moment, but only a few companies, have actually embraced the meaning of engaging with your customers and made their site a user friendly and must visit travel social networking site, not just your average run of the mill, hostel and hotels accommodation booking engine.

Some key features that help to engage and encourage customers to visit sites over and over, not just to book their accommodation but to find out what is going on and what’s new, are:

Travel Blogs, Travel News, Travel Reviews, Informative News Letters, Travel Forum, City Guides, Events and celebration in different cities

These added features allow the customer to interact and gain more than just a hostel and hotel bed booking from the website, the customer is able to keep up to date with Travel News around the World, read and Post Travel Blogs, check out Cities guides and find out what events are happening in different cities during the year, and also read reviews from other travellers.

These are only a few of the many value added features that entice customers to online hostel and hotel booking websites and also help to retain them as long term loyal customers.

In this fast moving, ever changing internet world, you have to keep ahead of the game, engaging with customers, incorporating travel social networking and unique features like travel pal and Social Networking Plug ins to your site, is the only way to retain existing customers, while enticing new customers.

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